Abstract:
The present study was designed to evaluate the genderbased differences in meat consumption patterns, preferences and
concerns. In order to do approach this study, 385 respondents were
randomly selected, interviewed using semi-structured questionnaires
and statistically interpreted. According to the findings of this study
it was reported that women consume conventional meat more while
the men are addicted to consume processed meat products more than
women did. The men prefer red meat; beef and mutton, on the other
hand, women prefer chicken based products. The frequency of meat
consumption on daily basis was higher among men compared to
women. The male population targeted the processed meat products
due to the convenience, delicacy, and no any other choices in
the food outlets. In contrasts, hectic scheduled life and storability
were considered to make the women depend on the processed meat
products. The men concerned about the meat products regards on
high fat and difficult to digest and the women were due to excessive
salt, sugar and harmful substances. However, both were aware of
harmful chemical additives and high calories. Eventually, the meat
consumption patterns were significantly (p < 0.05) influenced by
gender differences due to their lifestyles, social behaviors, economic
status and educational level.
