Abstract:
Customers are the source of earnings and
have become an important decision tool to attract
customers for their businesses. There are state and
private banks in Batticaloa District. They use different
types of techniques and methods to provide services.
This research has attempted to find out the degree of
influence of factors in selecting the particular banks.
Availability of technological aspects, the style of
servicing, the service system, assurance, service
structure, reliability and courtesy are influencing with
differing degrees.