Abstract:
The Telecommunication industry plays a vital role in the economic development of Sri
Lanka. Maintaining a high level of job satisfaction among the employees in the
industry ts very important. This research attempts to study the factors influencing the
job satisfaction of the employees and to measure the level of job satisfaction in the
‘| ¢lecommunication industry in the Eastern Province of Sri Lanka.
The study considered five demographic factors and nine job-related factors that
influence on job satisfaction of employees. The theoretical framework was drawn out
{rom previous literature and a questionnaire was designed by the researcher based on
the factors chosen. 150 non-managerial category employees were selected on a simple
random sampling basis and the questionnaire was distributed among them in
November 2013. Responses received from 121 employees were analyzed with the aid
of SPSS software using correlation, regression, factor, and descriptive analyses. Out of
the fourteen hypotheses developed, nine were accepted.
Results of the study have shown that the demographic factors including age,
educational qualification and experience of employees are significantly influencing
the job satisfaction of the employees in the industry. Further, the analyses have shown
that the job-related factors including pay, promotion, fringe benefits, and contingent
rewards are significantly influencing the job satisfaction of employees in the industry.
Further, the study revealed that most of the employees are satisfied in the industry.
The regression analysis has shown that, 84.1% of the variation in job satisfaction of the
employees could be explained by the demographic and job-related factors considered
in the study.
Finally, recommendations are made to improve the job satisfaction of the employees in
the industry. Considering the importance of employee’s job satisfaction and its effect
on the effectiveness and productivity of the organizations, the firms in the industry should
take necessary actions.
