Abstract:
Job satisfaction is very important because the employees are the decision-makers in the
organization and direct the organization in to success. However, retaining good
employees continues to be a challenge. Presently, the modern supermarket industry
records a high employee turnover. Notwithstanding the ever-rising attrition rate, it has
become critical for companies to satisfy their employees in order to retain them.
The purpose of this paper is to determine what and how organization-related and
demographic variables are associated with employee outcomes through job satisfaction
of the supermarket employees. A total of 97 questionnaires were administered to the
supermarket outlets in Batticaloa district. The study made use of both descriptive and
inferential statistics.
Results revealed that all organization-related factors concerned for the study such as
pay, working conditions, organizational policy, and administration, promotion
opportunities and the work itself, and all the demographic factors concerned for the
study such as age, gender, occupational level, marital status, and education, have
‘significant positive relationship with employee satisfaction outcome. Regression
revealed the significant determinants of employee satisfaction which were promotion,
working conditions and education. Not only that, but the findings also revealed that there
is a difference of perception towards the job satisfaction outcome variables on the basis
of marital status, age and education.
This will enable organizations to correctly gauge employee satisfaction based on the
organization-related and demographic characteristics. The present study illuminates the
existing theoretical foundations regarding employee satisfaction by exploring the
detailed and ample responses provided by supermarket employees in Batticaloa
District; this can help practitioners to make robust managerial decisions.
