Abstract:
Information and Communication Technology dominating all the sectors to provide
better services to the relevant organization. In that sense, social media from web 2.0 not only
provide connections between the world, but also creating better service to education in terms
of e-learning. Therefore, this case study analyzed the students' engagement in YouTube for Elearning from the selected years of students from Islamic studies and Arabic language of the
South Eastern University of Sri Lanka. In this regard, a clustered sampling was used to select
the sample, and YouTube's inbuilt tool called YouTube analytics was used to analyze the data
collected through uploaded videos. Where those videos uploaded in different qualities,
different duration, and different types of videos. It was found that short timing videos were
expected by the students rather than long time videos and not only subject-related videos but
also revision or answer methods videos; furthermore, this paper confirmed that students who
enrolled for the practical-free subject can learn easily in the e-learning process. Errors in the
number of views due to the subscribers and less number of the available number of related
research papers were the main limitations. It is suggested to motivate students to use
downloaded videos rather than watch online to reduce the data usage; further, conduct further
studies to find the most suitable social media for the e-learning purpose and any comparative
analysis between practical related subjects and practical-free subjects for students' engrossment
towards social media. This case study mainly focused on students' engrossment towards
YouTube in e-learning will help to the development of e-learning platform through social
media.
