Abstract:
- The survey was carried out to evaluate
the soft drink consumption pattern and the
awareness of the traffic light labelling system
among the young adults’ consumers in Ampara
district. There were 204 young adult consumers
used as the sample population. The self administered questionnaire was assessed based
on socio-demographics, anthropometric
measurements, consumption habits, awareness of
traffic light labelling system, and awareness of
adverse health effects due to soft drinks
consumption. The results revealed that a higher
number of consumers (48.53%) were concern
about the health and nutritional benefits of soft
drinks while purchasing, and 43.63% of the
population were consuming soft drinks for leisure
purposes. Further, 73.5% of the consumers were
consuming fruit juice/drinks frequently, and
26.5% fractions were consuming carbonated
beverages. Further, most of the consumers
(78.43%) were consuming soft drinks 1-2 times
per weekly basis. There were 80.4% of the
consumers aware of the traffic light labelling
system, and most of them (72%) were purchasing
the soft drink based on the sugar level. Hence,
71.5% of the population were consuming medium
sugar levels. 81.4% of the population was aware
on type 2 diabetes is related to a higher level of
sugar. Eventually, most of the consumers
considered their health and nutritional aspects
during the purchasing by selecting a medium level
of sugar and consuming 1-2 times per week. Along
with, a larger proportion had aware of the traffic
light labelling system for sugar-based soft drinks
and were consuming considering the sugar level
of soft drinks.
