Abstract:
The medical sector has a significant contribution for the development of a country or society. The
main objective of this study is to identify and compare the factors affecting the choice of peoples’
medical service either Western or Ayurvedic system in Sammanturai Divisional Secretariat area. The
data for this research were basically gathered by using both primary and secondary data collection
techniques which contains quantitative and qualitative samples. Questionnaire, interview, focused
group discussion and observation have been used as primary data. As primary tool, 73 questionnaires
were distributed to the respondents based on simple random sampling method. Further, a structured
interview with 30 respondents, and 03 Focus Group Discussions were also conducted in the study
area. The study has used reports, book, publication and internet data, as secondary source. According
to the analysis of the data, the study found that peoples’ pursuit decreased by Ayurvedic medical
system than western medical system. The main factors which influence on peoples’ behaviours for
this issue are age, sex, job, location, relief (cure), genetic, scent and taste, and availability of the
service. The main reason to pursuit decreased on Ayurvedic is that people cannot get quick relief
from this medical system in the study area.
