Abstract:
In recent times, businesses have adopted innovative digital technologies to
improve their growth and development and also stay competitive in the market.
In this paper, various opportunities are highlighted those help entrepreneurs
work smoothly by using new technology. Moreover, digitalization is in trend and
is adopted by a majority of working professionals. The researchers focused
on entrepreneurs as their target population and reached 496 respondents to know
their viewpoints and experiences. The primary data was collected through
a structured questionnaire. Analysis was done using the statistical software SPSS
and frequency, percent, and Chi-square values were collected to deeply observe
the responses of entrepreneurs. The researcher found that the majority of the
respondents are using the latest technology in their entrepreneurial work because
are very well aware of the opportunities of digitalization.
