Abstract:
The nature of uncertainty in entrepreneurial activities and methods for
coping with uncertainty have changed as a result of digital technology. Many
businesses in Sri Lanka have failed within a few years of their founding, despite the
efforts of entrepreneurs. There has been little study done on the prospects, difficulties,
and key success elements of digital entrepreneurship. The goal of this study was to
pinpoint the key success factors (CSFs) that govern how well digital business is
implemented. The literature review identified relationship competency, IT business
process integration competency, and competency in digital business strategy as
antecedents of E-business success. Data was gathered by utilizing a questionnaire
and was acquired using quantitative research techniques. E-business success was
measured using reflective and formative items on e-efficiency, e-business lock in and
e-business novelty. Partial Least Squares Structured Equation Modelling (PLS-SEM)
was used to assess a randomly chosen sample of 120 digital entrepreneurs in Western
Province, Sri Lanka. It was discovered that there is a strong correlation between e-business performance and competency in digital business strategy, IT business process integration, and both. These variables explained 34% of the variation of the e-business success. The report makes some recommendations for steps that entrepreneurs and the government should take to succeed in digital commerce in light of its results.
