Abstract:
The rapid expansion of social media platforms such as Instagram, TikTok, and Facebook has
significantly transformed the way adolescents perceive themselves and their bodies. This study
explores the relationship between social media usage, body image perception, and self-esteem
among adolescents. Adolescence is a critical period for identity development, and heightened
exposure to idealized body standards on social media has raised concerns about psychological wellbeing. Using a mixed-methods approach, data were collected through surveys and semi-structured
interviews with adolescents aged 13–19 years in Sri Lanka. Quantitative data were analyzed using
standardized scales, including the Rosenberg Self-Esteem Scale and a body image satisfaction
questionnaire, while qualitative insights were drawn from thematic analysis of interview responses.
Findings indicate a strong correlation between frequent social media use and low self-esteem, with
adolescents often engaging in upward social comparisons leading to body dissatisfaction. The study
also highlights gendered patterns, with female adolescents being more vulnerable to negative body
image perceptions. This research emphasizes the urgent need for educational interventions,
parental guidance, and policy measures aimed at promoting media literacy, fostering positive selfconcept, and mitigating the harmful effects of unrealistic body standards perpetuated online. The
findings contribute to a deeper sociological and psychological understanding of adolescent
development in the digital era
