Abstract:
Gender discrimination is a widespread problem, and it's highly visible in the film industry,
especially in South Indian movies. This research seeks to explore and understand this problem.
Given the temporal constraints inherent in this research, a comprehensive analysis of all films
exhibiting gender discrimination was rendered infeasible. Consequently, a purposive sampling
methodology was employed, resulting in the selection of the film 'Aruvi' to specifically address
the research objective. This research employed qualitative data collection methodologies to
acquire pertinent data. Complementary secondary data was also gathered, utilizing sources
such as reports, scholarly books, research articles, and websites. The obtained qualitative data
was analyzed by a descriptive method (Thematic highlighting). In the analysis section of this
study, the research has been thoroughly examined through sub-topics such as the
characterization of female roles, the characterization of male roles and gender discrimination
in the media. Feminist theoretical frameworks and literature reviews were utilized to validate
this study. Finally, this research identified that in the film Aruvi, both gender discrimination
and gender-neutral elements were observed, although it is noted that gender discrimination is
high in rate in the movie. However, a complete solution cannot be found to eradicate this
problem completely. However, the identification of gender discrimination in Indian films can
contribute to its reduction.
