Abstract:
This paper aims at knowing different types of brands sold by rice mill owners; finding out mode
of packaging and identifying way of quality maintenance. Exploratory and conclusive research is
designed by the researcher. Target population: Primary Sampling Units (PSU) are all the research
sites, i.e. the small and medium rice mills located in Ampara Coastal area. Secondary Sampling
Units (PSU) are all the respondents i.e. mill owners who own small and medium rice mills in this
area. Sample size of the PSU is selected by using cumulative total method. SSU is selected from
the selected PSUs. Of the 182 rice mills, researcher has selected 88 rice mills as PSU. Brands sold
byrice mill owners are White Long, Short White, Red Samba, Red Bolai (Autocaran), White Samba,
Keeri Samba, AT Red, and Baasmadi. Rice mill owners use white, lightyellow and light green bags
for packaging their rice. Rice mill owners maintain via sand free rice, stone free rice and black
free rice by respective machines. Pearson Correlation has been conducted between sales of types
of brand and quantity of Kilogrammes sold for those types of brand. Values of Pearson correlation
between Sales for White Long, Short White, Red Samba, Red Bolai, White Samba, Keeri Samba
and AT Red and weights of them show that there is a strong positive correlation. There is weak
correlation between the sales of Baasmadi and the weights of Baasmadi. Sig. (p values) of Sales
for White Long, Short White, Red Samba, Red Bolai, White Samba, Keeri Samba and AT Red are
0.000. These values are less than O.OS except Sales for Baasmadi. It is determined that that method
of quality maintenance population category i.e. sand free rice population, stone free rice
population and black free rice population differs in terms of their sales. Sig. (p values) of Sales for
White Long, Short White, Red Samba, Red Bolai, White Samba, Keeri Samba and AT Red are 0.000.
These values are less than 0.05 except Sales for Baasmadi. It is determined that colour of
packaging (rice bag) population category i.e. white packaging population, lightyellow population
and light green population differs in terms of their sales.
