Abstract:
The women entrepreneurs of Sri Lanka were victims of war. They did
not become entrepreneurs out of choice; they became entrepreneurs as a result of war, in
their pursuit of supporting themselves and their families. Majority of them were in
business for the first time as they lost their husbands and/or children to the war and saw
business as a means to end and their success in the venture is making a balance between
family and work. These women were educated with a minimum level education and
were involved in businesses such as livestock farming, services and craft/textile which
did not require a high capital outlay and expert skills and knowledge of the business.
While the international attention has somewhat shifted elsewhere, the
international community are still trying to play a constructive role in building up a postwar
Sri Lanka. What is more difficult to know- is what strategies (long and short term)
exists for development in Sri Lanka? How will the civilians more particularly women
start a new life after the camps and how will they become self-sufficient? In this context
the present paper entitled "Promoting the First Generation Women Entrepreneurs in Sri
Lanka: A lesson from India" is a modest attempt to unearth the problems and prospects
of women entrepreneurs in retail trade. By taking a sample of 281 women and 161 men
retail-traders from India, the results confirm the fact that, though women retail-traders
face a lot of problems in transacting their business, still there exists a better scope for
growth.
The findings of this research are important for several reasons. The women
entrepreneurs of the Sri Lanka, like anywhere in the world are powerful driving force
for the economic development of the country. The findings of the study will certainly
pave the way for the up liftmen of socio-economic status of first generation women
entrepreneurs in war-torn areas of Sri Lanka.
