Abstract:
Culture of an organization contributes firms to have a changing attitude.
A culture supporting people's pursuit of change initiatives is important
in coping with successful transformation. In Ampara district, there are
enough resources for the development purpose, opportunity for self employment,
small scale businesses, and improvement of livelihood.
Agri-business in Sri Lanka has been growing to a great extent and faces
several challenges such as large scale businesses, technology change,
globalization, and cultural barriers. The objective of this research paper
is to understand the organizational culture in this district at present and
identifies the constraints associated with it in the organizations and
persons engaged in agribusiness for rapid transformation. For the
purpose of the study, data were collected from 100 respondents in the
region by using convenience sampling in this sector mainly with the use
of structured questionnaire. It reviews prospective strategies and
managerial implications towards the improvement of present system
used in agribusiness sector in the region.
