Tarofder, Arun Kumar; Sultana, Umme Salma; Raisal, Ismail; Salem, Suha Fouad; Musah, Adiza Alhassan
(Emerald Publishing Limited, 2021-04-05)
Purpose – The purpose of this study is two-fold: classifying non-Muslim halal fashion buyers by applying
quantitative techniques and identifying the persuading determinants of the non-Muslim women’ halal fashion
buying ...