There are many divisional secretariats functioning under each district in Sri Lanka. All of them are providing services to their customers (people). It is higher time to improve the quality of services rendered by these ...

Internal marketing practices are important for organizations as they motivate employees to achieve better performance. The work attitudes are vital for the employees of the organization to outperform within the industries. ...

Major objectives of the study are to examine the contribution of social media marketing to the purchase intention of consumers and to investigate the mediating effect of the brand equity components such as brand awareness ...

The aim of the study was to measure the service quality levels of divisional secretariats and to analyse its impact on customer satisfaction. This study, further, helps suggest strategies for the quality of service offered ...

The title of this study is “Impact of macroeconomic variables on FDI in Sri Lanka”. This research investigates to find the connection between FDI and exchange rate, classify the relationship between FDI and exports, ...

The major objective of the study was to examine the impact of market orientation and innovation capability on the performance of small businesses in the Eastern Province of Sri Lanka. It was observed that many small ...

The major objective of the study is to understand the role of word of mouth through brand salience and brand image as customer based brand equity components in the creation of brand loyalty of Arugam Bay as tourist ...

This study examines the relationship of the Global Ranking of the American countries in their Travel and Tourism Competitiveness Index. The explained variable is Global Rank. The explanatory variables are Safety and ...

Microbial transformation of thymoquinone (5-isopropyl-2-methyI-cycIohexa-2,5-diene-l ,4- dione) ( l) by suspended cell-cultures of the plant pathogenic fungus Aspergillus niger resulted in the production of three metabolites. ...