Abstract:
Palmyrah based industry is a traditional, family based business utilises the
indigenous resources of North and Eastern provinces. This industry shows a peculiar state
of growth, which is affected by sociological aspects of the environment significantly. The
producers involve in the production and marketing of palmyrah based products face
challenges at each phase of processes. The research problems are studied and presented
on the basis of qualitative method in this research paper. Informal interviews and
observations are employed in the study to identify the sociological problems of the
producers. Few recommendations are suggested on the basis of the findings, to rectify the
sociological challenges.