E-tourism and roles of travel agencies: a case study of promoting Japanese inbound tourism in Sri Lanka

Bandara, R.I.; Silva, D.A.C.

dc.contributor.author	Bandara, R.I.
dc.contributor.author	Silva, D.A.C.
dc.date.accessioned	2017-03-10T05:14:02Z
dc.date.available	2017-03-10T05:14:02Z
dc.date.issued	2016
dc.identifier.citation	Journal of Marketing, 1(1); 17-31.	en_US
dc.identifier.issn	2513-3071
dc.identifier.uri	http://ir.lib.seu.ac.lk/handle/123456789/2414
dc.description.abstract	E-Tourism and Travel Agencies play a more and more important role in the tourism and hospitality industry by contributing to a large volume of transactions and revenue. Many studies have evaluated tourism websites through different research methods. Website usability in general has improved dramatically but problems remain. Very few studies focus on the use of e-tourism and roles of travel agencies in Sri Lankan context. This research uses a mixed-methods approach. The results show that e-tourism information search is mostly utilitarian in nature; the complex interface and advertising messages either confuse or were ignored by most users.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Faculty of Management and Commerce, South Eastern University of Sri Lanka	en_US
dc.subject	Travel agencies	en_US
dc.subject	Dramatically	en_US
dc.subject	Utilitarian in nature	en_US
dc.title	E-tourism and roles of travel agencies: a case study of promoting Japanese inbound tourism in Sri Lanka	en_US
dc.type	Article	en_US