Jegatheesparan, Krishnapillai; Rajeshwaran, Nadarajah(Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)
This study aims to examine the factors influencing the customer usage of online
banking of commercial banks in Batticaloa district. As per deduction approach,
Technology Acceptance Model (TAM) and Theory of Reasoned ...
Ashfa, A. L. F; Fernando, P. I. N; Yapa, U. A. S(Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)
In the present competitive market, the banking sector plays a significant role
by managing the financial assets of the people, whereas highlights as one of
the momentous economic segments. Technological development has ...
Mubarak, Kaldeen; Mufeeth, Musthapha(Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)
Due to increasing competition and the similarity of merchandise, retailers
utilize visual merchandising to differentiate their offerings from others' as
well as to improve the desirability of products. The purpose of ...
Pushpanathan, Ambalam; Dhananjani Silva, Nishshanka Kalpa(Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)
In the business context also environmental sustainability has become a major
focussing problem in the business context. Many businesses have adopted the green
practices for their business strategies. Green Marketing ...
Kumara, P. B. S. N(Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)
Destination promotion creates the flow of tourists’ arrival to a certain destination. In the Sri
Lankan context, both government and private organizations are involving to conduct
promotional campaigns for the purpose ...
Ishar Ali, M. S.(Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)
The main objective of this study is to examine the effect of social and traditional
media on customer decision-making and to find out which of these two in times of
pandemics affect more on customer decision-making. A ...
Mubarak, Kaldeen(Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)
Consumer Purchase Intension (CPI) on the herbal product need to be investigated
as it is one of the growing businesses against increasing competition. In this
research, internal and external factors influencing the ...
Yasoda, V. G. K; Chalika, P.H.A.N; Silva, D. A. C(Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)
At present, concept of homestay is getting popular in Sri Lanka due to growing
demand for tourist accommodations. This paper was aimed to analyse the
motivational factors of Homestay entrepreneurs using the Bentota ...
Hettiarachchi, Thilini Udeshika(Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)
This study aims to examine the relationship between sense of place and
willingness to pay for historical and cultural places in the Sri Lankan context.
Sigiriya Rock Fortress, Sri Lanka is the focus of this study. To ...
Guruge, Manori L; Suranga Silva, D. A. C(Faculty of Management & Commerce South Eastern University of Sri Lanka, Oluvil., 2020)
Wellness as a lifestyle mentions to special state of health incorporating the
harmony of body, mind and spirit. The main objective of this study is to evaluate
the impact of tourist’s satisfaction on their revisit in the ...
The objectives of the study is to explore the effect of relationship quality on the
customer loyalty among banking customers and to identify the factors that mostly
influence on the customer loyalty among banking customers. ...
The purpose of this study is to investigate the impact of retail store atmosphere on consumer purchasing
behavior at self-serving retail convenience stores in Ampara district. There are four contributing factors of
store ...
Nuskiya, Fathima(Faculty of Management & Commerce, SEUSL, 2019)
The agriculture industry in Sri Lanka plays a vital role in socio-economic background. The share of
agriculture in Sri Lanka’s GDP approximately 7% in 2019. Vegetable production and marketing system
face immense challenges ...
Mania, M.; Nedumaran, G.(Faculty of Management & Commerce, SEUSL, 2019)
The development in the populace and the futures in the twentieth century has expanded
the use of natural nourishment items. Customers' mindfulness is worried to item attributes
investigation and acknowledgment by buyers. ...
Mufeeth, Musthapha; Nusrathali, Noordeen; Majeed, U. L. A.(Faculty of Management & Commerce, SEUSL, 2019)
The present study investigated the cost and benefit seed paddy production, marketing of seed paddy
and examined the factors affecting the profitability of certified seed paddy producers in a coastal part
of Ampara district. ...
Mubarak, Kaldeen; Hilal, M. I. M.(Faculty of Management & Commerce, SEUSL, 2019)
The universal usage and marketing communication based on the information and communication
technology (ICT) avenues have impact of the lives of youth and in their buying behavior. The
tenacious practice of ICT platforms ...
Kasum, Akila; Hilal, Mohamed Ismail Mujahid(Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017)
The objective of the study is to see the impact of organizational characteristics on the market orientation and to determine the level of market orientation of the curd manufacturing organizations in Kanthalai Region. The ...
Risath, A.L.M.; Sivatharsan, S.; Thishanth, P.(Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017)
The construction industry has been known as one of the menacing industries. Although there is an improvement of the safety performance and upturn in safety awareness in the industry, the accident rate is still one of the ...
Siriwardena, Sampath; Silva, DAC Suranga(Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017)
Cruise tourism is the fastest growing segment of leisure tourism. With its growth has come concern about theimpact of cruise tourism on coastal and marine environments, local economies, and on the socioculturalnature of ...