Abstract:
The Stroop effect is the finding that naming the color of the first set of words is easier and quicker
than the second Stroop effect. In psychology, the Stroop effect is a demonstration of interference in the
reaction time of a task. We’re wired to match similar colors quicker than anything else and that’s the
Stroop Effect in action. The purpose of this study is to examine the conflict or interference situation in
which subject must name the color of the ink of color-words when the color and the word are incongruous. This is a quantitative study. The data source is postgraduate students in psycholinguistics of class
2015; University Utara Malaysia. To ensure reliability and validity, they were asked one by one to get
the inquired information from this test while writing time was taken and observations while performing
this test. The results are discussed.
