Showing items related by title, author, creator and subject.

• Determinants of destination branding for revisiting : with special reference to tourism in Sri Lanka 

  De Silva, Leeza (South Eastern University of Sri lanka, 2013-07-06)

  The study was designed to explain the relationship between customer brand equity towards Sri Lanka as a tourism destination and customer revisit intention. The relationship between dimensions of Customer Based Brand ...
• Determinants of customer based brand equity of credit cards issued by the licensed commercial banks in Sri Lanka 

  Shameem, A.L.M.A.; Jayasinghe, J.K.P.S.K. (Environment Advisory for Sustainable Trust (EAST), India, 2018)

  Customer Based Brand Equity is an important concept in Brand Management as well as in the academic research. Customer Based Brand Equity has become as an important concept to win competition and to become as the dominant ...
• A nexus between the elements of brand equity and its creation: evidence from the telecommunication industry of Sri Lanka 

  Hilal, M. I. M. (Asian Economic and Social Society, 2019-10-10)

  The study provides deeper understanding of the brand equity elements and its creation in the telecommunication industry in Sri Lanka. The main objective of the study was to examine how the image, awareness, and loyalty of ...