Impact of social media marketing in customer based brand equity: a mediating role brand knowledge in Sri Lankan FMCG brands

dc.contributor.author	Hilal, Mohamed Ismail Mujahid
dc.contributor.author	Medis, Ajith
dc.date.accessioned	2017-12-14T07:04:06Z
dc.date.available	2017-12-14T07:04:06Z
dc.date.issued	2017-11-15
dc.identifier.citation	6th Annual International Research Conference - 2017, on “Optimizing enterprise through research excellence: technological change and innovation", p. 65.	en_US
dc.identifier.issn	2536-8869
dc.identifier.uri	http://ir.lib.seu.ac.lk/handle/123456789/2872
dc.language.iso	en_US	en_US
dc.publisher	Faculty of Management and Commerce, South Eastern University of Sri Lanka	en_US
dc.subject	Social media marketing	en_US
dc.subject	Brand equity	en_US
dc.subject	FMCG	en_US
dc.subject	Brand knowledge	en_US
dc.title	Impact of social media marketing in customer based brand equity: a mediating role brand knowledge in Sri Lankan FMCG brands	en_US
dc.type	Article	en_US