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Organizational characteristics and market orientation of curd industry of Kanthalai: a managerial perspective

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dc.contributor.author Kasum, Akila
dc.contributor.author Hilal, Mohamed Ismail Mujahid
dc.date.accessioned 2018-06-21T07:40:46Z
dc.date.available 2018-06-21T07:40:46Z
dc.date.issued 2017
dc.identifier.citation Journal of Marketing, 2(1): 25 - 32 en_US
dc.identifier.issn 2513-3071
dc.identifier.uri http://ir.lib.seu.ac.lk/handle/123456789/3093
dc.description.abstract The objective of the study is to see the impact of organizational characteristics on the market orientation and to determine the level of market orientation of the curd manufacturing organizations in Kanthalai Region. The study used primary data collected though questionnaires from the proprietors and owners of curd businesses. The relationships were determined using multiple regression statistical techniques Researchers investigated the seven organizational factors namely owners’ emphasis on market orientation, owners’ attitude towards the risk taking, interdepartmental connectedness, conflict, formalization, centralization, market based rewards system as the independent variables and market orientation as dependent variable. Owner’s emphasis on market orientation, managers’ attitudes towards risk, interdepartmental connectedness, conflict within the organization and market based reward system are very important organizational characteristics that lead to market orientation. According to this study, these characteristics are not supported by curd businesses firms in the Kanthalai region and they are not market oriented. en_US
dc.language.iso en_US en_US
dc.publisher Faculty of Management and Commerce, South Eastern University of Sri Lanka en_US
dc.subject Market orientation en_US
dc.subject Curd en_US
dc.subject Kanthalai en_US
dc.subject Organizational characteristics en_US
dc.title Organizational characteristics and market orientation of curd industry of Kanthalai: a managerial perspective en_US
dc.type Article en_US


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