Abstract:
In Sri Lanka, an increasing number of rice production technologies and
management techniques have been introduced. Despite the introduction of the
rice production technologies, rice production has not reached a required level
of standard. This study therefore analysed the factors associated with adoption
of improved humanware components in rice production industry and the culture
of the organization in this regard. Random sampling technique was used in
selecting 173 rice producers from the Eastern Province of Sri Lanka and 50
millers in the North Central Province (NCP) who possesses a well-developed
rice production facility in order to benchmark the performance of the millers in
Eastern Province. Data were collected with the aid of a structured
questionnaire and analysed using descriptive statistics with correlation and
regression analyses. The result shows that the organizational culture has a
positive relationship with technology adoption. Especially the dimensions of
organizational culture such as institutional behaviour, corporate culture and
organizational structure show moderate relations while degree of
innovativeness and changing attitudes were at negligible relations among
Eastern millers. It emphasizes that the rice millers have to improve their change
of attitudes and innovation to do a successful business. A higher level of
acceptance and relation was shown between all dimensions of the variable in
North Central province’s rice millers. This was proved that a high level of
practices in organizational culture helps to NCP millers to get competitive
advantage in the business. Organizational culture factors need to be taken into
consideration by the eastern millers when the changes are incorporated with
practices in technology perspectives.
