மரக்கறிகளை சந்தைப்படுத்தலில் செல்வாக்கு செலுத்தும் காரணிகள்: யாழ்ப்பாண மாவட்டம் பற்றிய ஓர் சிறப்பு நோக்கு

Abstract

Agriculture is an essential Sector in Sri Lanka. It plays a significant role in poverty alleviation, Food security, and economic growth. Agricultural Marketing is a discipline in agricultural economics. The Marketing operations of Vegetables have a crucial role, due to seasonality of produce which decide the profits of the farmer on one hand and level of availability to the consumer on the other hand. Further. It is only by marketing products for a reasonable price, the producer can earn a good income, and because of this, the producer could lead a Comfortable and standard life. The present agriculture marketing system of Jaffna of a large number of brokers from farmer to consumer and therefore lengthy marketing channels have been established. The main objective of this study Identifies what are the factors influence in marketing of vegetable production. Primary data are mainly used in this study, and 438 vegetable cultivators are selected in main vegetable markets in Jaffna district. Regression and Correlation analysis was performed in this study with the help of SPSS latest version. Based on the regression model, the study identified Expectation of producers, funding facilities, condition of vegetable production, (whether part / full time) and Brokers activities are significantly affected vegetable product marketing. The value of R Square was 0.737. This shows that the independent variables can explain 73.7 per cent of vegetable product marketing. While the remaining 27.3 per cent Vegetable marketing is influenced by other factors. F value is also significantly. Correlation result showed that Brokers activities are highly correlated in the marketing of vegetable products. So the result, Brokers play an essential role in Jaffna district marketing vegetable products. So reducing the ways of brokers’ activities is essential. Recommendation of this study implied that Formation of farmer market, Government to direct purchase the vegetables, disseminate market information in proper media, Agricultural federation should collect products from individual farmers and search a better market to sell vegetables, and making adequate storage facilities.