Volume 4 No.2

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Recent Submissions

Store atmosphere and consumer purchasing behavior: with reference to self-serving convenience stores

Ishar Ali, Mohamed Shareef; Kaldeen, Mubarak (Faculty of Management & Commerce, SEUSL, 2019)

The purpose of this study is to investigate the impact of retail store atmosphere on consumer purchasing behavior at self-serving retail convenience stores in Ampara district. There are four contributing factors of store ...
Up-country vegetable production and marketing: challenges and opportunities

Nuskiya, Fathima (Faculty of Management & Commerce, SEUSL, 2019)

The agriculture industry in Sri Lanka plays a vital role in socio-economic background. The share of agriculture in Sri Lanka’s GDP approximately 7% in 2019. Vegetable production and marketing system face immense challenges ...
Consumer perception and SWOT analysis of organic food products

Mania, M.; Nedumaran, G. (Faculty of Management & Commerce, SEUSL, 2019)

The development in the populace and the futures in the twentieth century has expanded the use of natural nourishment items. Customers' mindfulness is worried to item attributes investigation and acknowledgment by buyers. ...
Cost and benefits, marketing and profitability factors of registered seed Paddy farmers

Mufeeth, Musthapha; Nusrathali, Noordeen; Majeed, U. L. A. (Faculty of Management & Commerce, SEUSL, 2019)

The present study investigated the cost and benefit seed paddy production, marketing of seed paddy and examined the factors affecting the profitability of certified seed paddy producers in a coastal part of Ampara district. ...

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