Relationship quality and customer loyalty: a study in the banking clients in Sri Lanka

Hilal, Mohamed Ismail Mujahid

dc.contributor.author	Hilal, Mohamed Ismail Mujahid
dc.date.accessioned	2020-08-18T05:29:16Z
dc.date.available	2020-08-18T05:29:16Z
dc.date.issued	2019
dc.identifier.citation	Journal of Marketing, 4(1); 28-35	en_US
dc.identifier.issn	2513-3071
dc.identifier.uri	http://ir.lib.seu.ac.lk/handle/123456789/4993
dc.description.abstract	The objectives of the study is to explore the effect of relationship quality on the customer loyalty among banking customers and to identify the factors that mostly influence on the customer loyalty among banking customers. In order to meet the objective, researcher used a questionnaire survey to collect data from 225 banking customers in the Eastern province of Sri Lanka. Data were analyzed using multiple regression. Analysis revealed that trust, commitment, satisfaction and communication are important for banking sectors to create customer loyalty.	en_US
dc.language.iso	en_US	en_US
dc.relation.ispartofseries	4;1
dc.subject	Relationship quality	en_US
dc.subject	Loyalty	en_US
dc.subject	Trust	en_US
dc.subject	Commitment	en_US
dc.subject	Communication	en_US
dc.title	Relationship quality and customer loyalty: a study in the banking clients in Sri Lanka	en_US
dc.type	Article	en_US