In the present competitive market, the banking sector plays a significant role by managing the financial assets of the people, whereas highlights as one of the momentous economic segments. Technological development has ...

In the business context also environmental sustainability has become a major focussing problem in the business context. Many businesses have adopted the green practices for their business strategies. Green Marketing ...

The main objective of this study is to examine the effect of social and traditional media on customer decision-making and to find out which of these two in times of pandemics affect more on customer decision-making. A ...