Abstract:
Wellness as a lifestyle mentions to special state of health incorporating the
harmony of body, mind and spirit. The main objective of this study is to evaluate
the impact of tourist’s satisfaction on their revisit in the wellness tourism
industry. To measure the satisfaction of wellness tourist Service quality was
defined by Parasuraman, Zeithaml e Berry (1985) through the SERVQUAL
scale with five dimensions: tangibility, reliability, responsiveness, assurance,
and empathy. The evidence from this study suggests that majority of male travel
to Sri Lanka for wellness tourism also majority of people were adult. Many
respondents were with secondary education level and monthly income between
US$ 1500-2000 also expenditure per day were between US$100-150. Majority
respondenst were taken information about the destination through internet and
many respodents were visit without kids. respondents were visit this destination
manily between 5-10 times for th medical treetmentand and they were staying
between four to six weeks in the destinations. According to survey can identify
majority of people visit to Sri Lanka more than one time. Every respondent
were satisfied with the wellness tourism services in Sri Lanka. Study found
tourist satisfaction has direct positive and significant influence on their intention
to revisit. According to the regression there is a significant relationship between
satisfaction and the revisit. Correlation between satisfaction and the revisit is
also greater than 0.5 which further supports the existence of significant
relationship between satisfaction and revisit. Thus, there is a significant impact
on revisit by satisfaction.
