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Tourism in the Covid-19 pandemic: a perspective with SWOT analysis

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dc.contributor.author Fernando, Imali N.
dc.date.accessioned 2021-10-05T04:36:30Z
dc.date.available 2021-10-05T04:36:30Z
dc.date.issued 2020-10
dc.identifier.citation Journal of Management, 15(2); 14-21. en_US
dc.identifier.issn 1391-8230
dc.identifier.uri http://ir.lib.seu.ac.lk/handle/123456789/5793
dc.description.abstract Over recent history, a huge number of diseases affected the human race, whereas the Novel Coronavirus or Covid-19, remains the utmost noticeable pandemic disease. The virus spreads with a distinct composition with a substantial concentration whereas people around the biosphere were locked, imposed social distancing rules, and restricted human mobility. Tourism considered a vital economic sector and contributes foreign exchange earnings for a large number of countries. Tourism bonds people with nature, cultures, livelihood, and entertainment by inspiring lives. Consequently, international tourist arrivals have been declined by 70% to 75% ratio during the year 2020, within the first and second waves of the Covid-19 Pandemic. Since the sector is more vulnerable to external environmental shocks, the outcome of this downturn is severely affecting numerous economies, specially where the main foreign exchange earnings is Tourism. Therefore, the author discusses the main highlights of the downturn, followed by Strengths, weaknesses, Opportunities, and Threats (SWOT Analysis) as a way forwarding strategy for the Tourism in the Pandemic. en_US
dc.language.iso en_US en_US
dc.publisher Faculty of Management and Commerce, South Eastern University of Sri Lanka. en_US
dc.subject Covid-19 pandemic en_US
dc.subject Economic downturn en_US
dc.subject External environmental shock en_US
dc.subject SWOT analysis en_US
dc.subject Tourism en_US
dc.title Tourism in the Covid-19 pandemic: a perspective with SWOT analysis en_US
dc.type Article en_US


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