Abstract:
The growing importance of big data has headed enterprises to advance their big data analytics capability to strengthen their
firm performance. This study tests how big data capability impact on business intelligence infrastructure to achieve firm
performance measures such as operational performance and marketing performance. This study is based on the recent
literature on the knowledge-based view, big data capability, IT capability, and business intelligence. The primary survey of
272 responses from Chinese firms’ IT managers and big data analysts are used to uncover the relationship in the proposed
model. The finding shows that the big data analytics capability significantly impacts on business intelligence infrastructure
that in turn positively impact on operational performance and marketing performance. Further, the business intelligence
infrastructure partially mediates between big data analytics capability and operational performance, and fully mediates
between big data analytics capability and marketing performance. This research contributes to the information systems
literature such as big data analytic capability, business intelligence, and firm performance measures, and thus offers grounds
to extend more widespread studies in this field. This study adds to the literature on the theory and practical bases for big
data capability and business intelligence infrastructure.
