Big data analytics capability and organizational performance measures: The mediating role of business intelligence infrastructure

Abstract

The growing importance of big data has headed enterprises to advance their big data analytics capability to strengthen their firm performance. This study tests how big data capability impact on business intelligence infrastructure to achieve firm performance measures such as operational performance and marketing performance. This study is based on the recent literature on the knowledge-based view, big data capability, IT capability, and business intelligence. The primary survey of 272 responses from Chinese firms’ IT managers and big data analysts are used to uncover the relationship in the proposed model. The finding shows that the big data analytics capability significantly impacts on business intelligence infrastructure that in turn positively impact on operational performance and marketing performance. Further, the business intelligence infrastructure partially mediates between big data analytics capability and operational performance, and fully mediates between big data analytics capability and marketing performance. This research contributes to the information systems literature such as big data analytic capability, business intelligence, and firm performance measures, and thus offers grounds to extend more widespread studies in this field. This study adds to the literature on the theory and practical bases for big data capability and business intelligence infrastructure.