Abstract:
Undergraduates have to get-up to date,
quickly and accurate information mixing
with digital/online tools to fulfill their
information gap. The aim of this research
was to find which factors affect to
undergraduate online/digital information
seeking behavior of Sri Lanka. The study is
compiled with data gathered from
questionnaires of 150 undergraduate from
three Universities. Research mainly, focused
on the models of Information seeking
behavior and technology acceptance. Ease of
use of technology, Usefulness of technology,
Information need and information use were
considered as independent variable and all of
them are positively correlated and are
identified as significant with the behavior of
online information seeking. The relationship
between Information need and information
seeking behavior on digital/online
environment shows the highest positive
correlation coefficient. Undergraduates seek
more information on line information on
digital/ online environment. Therefore,
traditional universities should provide more
online facilities for undergraduates to
improve their knowledge and skills.
