Abstract:
Weaving companies such as RHL,
JAFW, JARW and NAJW companies sell six
brands of sarongs such as padayappa, white,
full colour, light colour, multi colour and
groom line. Objectives of this study are to
know market share of selected weaving
companies of Maruthamunai and to derive a
mathematical model for weaving industry
using market share. This is a case study of
four weaving companies. Secondary data
were collected from owners of these
companies during 2012 &2013. Results
indicated that RHL, JAFW, JARW and
NAJWC companies have 40.45 %, 30.00%,
19.74 % and 9.50 % as their market share.
Results revealed that for Log log model, R
square and adjusted R square are 92.2% and
88.2% respectively. While benchmarking
with Linear log model, MAPE, MAD and
MSD of Log log model are lower. So, Log log
model is selected. It is also concluded that it
is possible to derive a mathematical model
for weaving industry using market share.
