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Browsing 13th Annual International Research Conference 2024 by Issue Date

Browsing 13th Annual International Research Conference 2024 by Issue Date

Now showing items 1-20 of 80

Tourism's impact on Sri Lanka's economy: a time series analysis

Mustafa, A. M. M.; Jamal, Abdul; Sultana, H. Y. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: This study investigates the nexus between tourism receipts and economic growth in Sri Lanka in the short and long run. It is also meant to study the impact of Foreign Direct Investments, economic freedom, and ...
Authentication mechanism for online marketplace in Sri Lanka

Fernando, S. R. N.; Abdul Haleem, S. L. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

with three step process verification for SMEs in Sri Lanka, enabling them to enter the global market with government certified legitimacy, while addressing issues of fraud and trust. Design/methodology/approach: The ...
Factors affect English speaking performance among learners of English as a second language in Sri Lankan context

Saheer, S.; Sujani, M. J. F.; Hazib, A. M. M; Nowzath, M. B. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: English is used as the second language globally and the speakers still face affecting factors in speaking. The purpose of the study is to identify the factors impact on English-speaking performance among ...
D.S. Senanayake samudra irrigation water Distribution and optimization system using AI

Abdul Haleem, S. L.; Amilashan, M. G. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: To design and implement an AI-based irrigation water distribution and optimization system for the D.S. Senanayake Samudra reservoir, ensuring efficient water usage, sustainable agriculture, and improved crop ...
The factors influencing the smart banking application: a study of the Banking Industry in South Eastern Region, Sri Lanka

Shiraj, M. M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: This study examines the factors influencing the adoption and use of smart banking applications in the banking industry in the South Eastern region of Sri Lanka. It seeks to identify key determinants, including ...
An integrated IoT solution for smart city development

Thowfeek, M. H. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: The rapid pace of urbanization, particularly in developing countries like Sri Lanka, has placed significant pressure on existing infrastructure, transportation systems, and public services. The purpose of this ...
Proper usage of subject - verb agreement in English simple present tense among second language learners via mind maps

Fathima Sujani, M. J. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: Students need to use sentences with proper subject–verb agreement for better English language communication. The objective of this research is to identify the difficulties in constructing correct present simple ...
Impact of hypermedia-based learning with video clips on business report writing; an experimental study

Nowzath, M. B.; Umashankar, S.; Musthafa, S. L. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: The application of hypermedia; refers to facilitate with graphics, images, animation, sound and hypertext shows importance. This research was to find the relationship between the hypermedia-based video in the ...
Post-trade liberalization: the role of FDI and tourism in Sri Lanka

Mustafa, A. M. M.; Thangamayan, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: This paper has sought to quantify the contribution of foreign direct investment (FDI) and tourism receipts (TR) to Sri Lanka's gross domestic product (GDP) and account for their contribution to economic growth ...
A study on the factors influencing consumers’ re-purchases intention towards eco friendly packaged FMCGS with the mediating role of customer satisfaction

Munasinghe, R. L. M.; Ishar Ali, M. S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: The sustainability of packaging should be enhanced by reducing the amount of materials used and incorporating recycled components, given that packaging significantly contributes to pollution. In the fast-moving ...
Driving decisions: the impact of social media marketing on consumer behavior in Sri Lanka’s automobile industry

Shameem, A.L.M.A. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: This study investigates the influence of social media marketing on consumer buying behavior within Sri Lanka’s automobile industry. This research also seeks to quantify the extent of social media’s influence on ...
Exploring the factors influencing the adoption of mobile banking among the customers of commercial banks in Sri Lanka: special reference to Ampara district

Jelsa, M. A. F.; Sultana, H.Y. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: Mobile banking allows customers to perform banking transactions via smart phones or other mobile devices. However, the adoption of these services varies across different regions, influenced by various factors. ...
The impact of digital marketing practices on consumer behavior with the mediating role of consumer trust in Sri Lanka mobile phone industry

Pathirana, E. P. A. H.; Leninkumar, V. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: This research investigates how digital marketing influences consumer behaviour in Sri Lanka’s mobile phone industry, focusing on the role of trust as a mediator between digital marketing practices and consumer ...
A study on the impact of social media marketing on consumer purchase decision in modern supermarkets in Sri Lanka

Irshad, M. B. M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: The widespread adoption of social media and advancements in digital marketing have significantly transformed organizational strategies, marketing structures, and consumer engagement dynamics. Social media, rooted ...
Factors influencing adoption of artificial intelligence (AI) tools in online shopping

Ishar Ali, M.S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: To investigate the main factors influencing consumers acceptance and use of AI technologies in online shopping focusing on how perceived usefulness of AI, perceived ease of use, familiarity with AI technology ...
Determinants of customer satisfaction in Banking sector: evidence from People’s Bank, Kurunegala District

Unknown author (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: Customers have become the lifeblood of any organization. Customers are the source of banks’ profitability. By satisfying the customer, the bank is able to retain the customer and reap maximum benefits from the ...
Retailers’ benevolence and consumers’ loyalty: the role of consumers’ specific trust in the retail supermarkets in Sri Lanka

Hilal, M. I. M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: Retailing in Sri Lanka is growing exponentially and the shopping behavior is also changing from small retail outlets to major supermarkets. Retailers’ benevolence in fact plays a vital role in the creation of ...
Impact of green marketing strategies on business performance in hotel industry

Ismail, M.B.M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

, Purpose: Service business firms like hotel industries have now paid their attention on its business activities by considering environmental friendly marketing activities called as green marketing strategies. Since ...
The extent and determinants of voluntary disclosure of companies listed in Colombo stock exchange

Nijam, H. M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose – The purpose of this study is to investigate the extent of voluntary disclosure and its determinants of companies listed in Colombo Stok Exchange (CSE). Design/methodology/approach – Complying to the ...
The impact of board structure, ownership structure and corporate control on the performance of non-finance listed companies in Sri Lanka

Shahnaz Banu, M. M.; Siraji, M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil., 2024-11-27)

Purpose: This study mainly focuses on examining the impact of board structure, ownership structure and corporate control governance mechanisms on firm performance of listed companies in Sri Lanka. Design/methodol ...

Now showing items 1-20 of 80

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