Abstract:
Insurance is an important factor to promote economic development and
stability in a country. Insurance is obtained to have compensation for disaster or risk or
danger, conformed by an individual or in the name of property insured. It is aimed to
identify in having Life Insurance Policy, habits and interest of the people of the Kinniya
DS area.
The main aim of the research is to identify the factors dominating over the Life
Insurance purchased and the ways and means of promoting the habits of purchasing Life
Insurance and also to find out whether necessary information about the importance of
the Life Insurance, Policy is accessible to the people in Kinniya DS area.
To carry out a research the qualitative and quantitative data are necessary. In this
research work qualitative data is only utilized. Also with a random sample and
analytical method is mainly handled with a suitable inductive method.
The main factor for the backwardness in enjoying the benefit of Life Insurance
Policy among the people of Kinniya DS area is the religion beside ignorance, about the
importance of Insurance Policy. Financial difficulties, other practical problems
purchasing Insurance Policy are the factors that lead to the backwardness. So it is
proposed that in order to remove this setback among the people in Kinniya the
Insurance Agency should consult the Muslim religious scholars to have a new or
reorganized or restructured Insurance Policy for implementation to improve the
condition of the people in Kinniya
