Abstract:
Sri Lankan lotteries are run as a business, with well organized
advertising and it is focusing on persuading target groups to spend their money on the
lottery. Then the Sri Lankan state lottery industry can be identifying as a duopoly
market with two firms Development lottery board and National lottery board. This study
aims to explore the factors which caused to change the demand for state lotteries in
Ampara District after the war. Study is mainly based on the Ampara Divisional
Secretariat Division. This study used the survey techniques and used purposive
systematic techniques including the sample size of 100 lottery buyers who are dealing
with selected stable lottery selling centers and select few employees who are work
under the all agents and interviewed them. As well as from the supply side of state
lotteries mainly collecting data and information from only two firms which are already
identify as National lottery board and Development lottery board. SPSS statistical
software is used to analyze the data set.
The study revealed that there were significance increases in demand for
lotteries and positive relationship between monthly income and expenditure per month
on state lotteries after the war. There were positive relationship between the size of the
price and the monthly expenditure on lotteries. On the other hand, random customers
are ready to increase lottery demand. However, regular customers have addicted and it
becomes essential good for them after the war. Males represented a higher demand for
state lotteries than the females and the percentage of the male are double of the female.
In addition to that, Mahajana Sampatha lottery has selected as the first choice by highest
proportion of respondent As well as for gather the lottery results, huge proportion of
respondents are mostly familiar with the advertisements on television. The study
revealed that policy recommended in Ampara district increase for state lotteries. As well
as increasing lottery demand leads to increase Mahapola scholarships trust fund and
president's fund. That. Leads to increase economic growth and uplifting poor people's
living standard, catering to the health, providing funds for maintains of religious
institutions welfare societies and sports to the Head of art after the war period.
