• Impact of social media marketing elements on consumer-brand engagement 

  Samsudeen, Sabraz Nawaz; Kaleel, Mohamed Ibrahim Mohamed (Institute of Advanced Scientific Research, 2020)

  This study examines the influence of the marketing elements of social media entailing entertainment, interaction, trendiness, customization and electronic word of mouth (EWOM) on the engagement between consumer and brand ...
• Acceptance of cloud of things by small and medium enterprises in Sri Lanka 

  Samsudeen, Sabraz Nawaz (Institute of Advanced Scientific Research, 2020)

  This study identifies the key factors influencing the decision of Sri Lankan SMEs to adopt Cloud of Things (CoT) using Partial Least Square Structural Model Analysis. A comprehensive literature review was carried out to ...
• Impact of digital marketing on purchase intention 

  Samsudeen, S. N.; Kaldeen, M. (Science and Engineering Research Support Society, 2020)

  Digital marketing is one of the most popular marketing approaches used by companies specifically through social media and email marketing. On top of their ease of use and robustness, social media and email marketing have ...
• Impact of knowledge management capabilities on performance of star hotels in Sri Lanka 

  Kaldeen, M.; Samsudeen, S. N. (Science and Engineering Research Support Society, 2020)

  The concept of knowledge management has been widely examined from different perspectives. The aim of this study was to analyze the impact of Knowledge Management Capabilities on Organizational Performance of Star rated ...
• Impact of human capital capabilities on knowledge management process 

  Kaldeen, M.; Samsudeen, S. N. (Hampstead Psychological Associates, 2020)

  Human capital of organisations is one of the key successful Knowledge Management (KM) enablers. Since tacit knowledge resides in the minds of employees, they are at the heart of creating knowledge in an organisation. ...

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