Browsing by Author Hilal, M. I. M.
Showing results 1 to 17 of 17
| Issue Date | Title | Author(s) |
| 2019 | Effect of YouTube usage and marketing communication on brand preference. | Mubarak, Kaldeen; Hilal, M. I. M. |
| 2019-09 | The effects of services marketing mix elements on brand equity and customer response to tourists hotels in the east coast of Sri Lanka. | Hilal, M. I. M. |
| 2019-09-28 | Empirically mapping the image and personality of Sri Lanka as a tourist destination | Hilal, M. I. M.; Gunapalan, S. |
| 2015-11-18 | Factors affecting academic performance of undergraduate students: special reference to Faculty of Management and Commerce, South Eastern University of Sri Lanka | Priyankaraa, M.D.C.; Hilal, M. I. M. |
| 2019-09 | Factors making up word of mouth and brand equity: a study among fashion clothing stores’ customers. | Hilal, M. I. M. |
| 2019-02-24 | Impact of brand quality, brand personality, and brand image of Pasikuda as a destination on the tourist satisfaction | Hilal, M. I. M. |
| 2018-12-20 | Impact of market orientation and innovation capability on performance of small business in the eastern province of Sri Lanka | Hilal, M. I. M. |
| 2018-09-14 | The impact of service quality on customer satisfaction with regard to divisional secretariats | Hilal, M. I. M. |
| 2019-02 | Impact of social media marketing efforts on destination's brand equity: a study among international tourists arriving to Sri Lanka | Hilal, M. I. M. |
| 2018-09-01 | Impact of social media marketing on purchase intention: creation of brand equity for Sri Lankan brands | Hilal, M. I. M. |
| 2018-12-13 | Internal marketing practices and employees work attitudes: an empirical examination in the banking industry in Sri Lanka | Hilal, M. I. M. |
| 2019-03 | Market orientation and innovation capabilities: does it impact the performance of small businesses? | Hilal, M. I. M. |
| 2019-10-10 | A nexus between the elements of brand equity and its creation: evidence from the telecommunication industry of Sri Lanka | Hilal, M. I. M. |
| 2018 | Review of drivers of marketing oriented social entrepreneurship in Sri Lanka and need for adopting marketing capabilities | Hilal, M. I. M. |
| 2018-08-24 | The role of Facebook in creating E-wom and purchase intention in FMCG brand marketing in Sri Lanka | Hilal, M. I. M. |
| 2018-06 | Service quality and customer satisfaction: a study among of secretariats’ customers in Ampara district | Hilal, M. I. M. |
| 2019-09-28 | Tourism service quality and tourist re-visit intention to Sri Lanka: a mediating role of brand image. | Hilal, M. I. M.; Mubarak, K. M. |
