SEUIR Repository

Browsing 1st Annual International Research Conference - 2012 by Subject "Brand Equity"

Browsing 1st Annual International Research Conference - 2012 by Subject "Brand Equity"

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  • Sivesan, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)
    Promotion is an exercise in information, persuasion and influence. So, the purpose of promotion is to reach the targeted consumers and persuade them to buy. Promotion is vital element of marketing mix. The purpose of ...

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