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E-Repository - South Eastern University of Sri Lanka
Browsing "Articles Authored by SEUSL Academics" by Subject Brand equity
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Showing results 1 to 6 of 6
Issue Date
Title
Author(s)
2019-09
The effects of services marketing mix elements on brand equity and customer response to tourists hotels in the east coast of Sri Lanka.
Hilal, M. I. M.
2019-09
Factors making up word of mouth and brand equity: a study among fashion clothing stores’ customers.
Hilal, M. I. M.
2019-02
Impact of social media marketing efforts on destination's brand equity: a study among international tourists arriving to Sri Lanka
Hilal, M. I. M.
2018-09-01
Impact of social media marketing on purchase intention: creation of brand equity for Sri Lankan brands
Hilal, M. I. M.
2019-10-10
A nexus between the elements of brand equity and its creation: evidence from the telecommunication industry of Sri Lanka
Hilal, M. I. M.
2017
Role of word-of-mouth within the CBBE components and brand loyalty of Arugum Bay as tourist destination: a study among local tourists
Hilal, Mohamed Ismail Mujahid