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Issue Date
Title
Author(s)
2019-02
Impact of social media marketing efforts on destination's brand equity: a study among international tourists arriving to Sri Lanka
Hilal, M. I. M.
2019-09
The effects of services marketing mix elements on brand equity and customer response to tourists hotels in the east coast of Sri Lanka.
Hilal, M. I. M.
2019-09
Factors making up word of mouth and brand equity: a study among fashion clothing stores’ customers.
Hilal, M. I. M.
2019-10-10
A nexus between the elements of brand equity and its creation: evidence from the telecommunication industry of Sri Lanka
Hilal, M. I. M.
2018-09-01
Impact of social media marketing on purchase intention: creation of brand equity for Sri Lankan brands
Hilal, M. I. M.
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Service marketing mix
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Sri Lanka
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Store attractiveness
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Telecommunication
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Date issued
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2019
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2018