Proceedings

 

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Recent Submissions

  • Nusrath Banu, M.; Fathima Shahnas, H. M (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Translation is a rare art. The translation field provides a service for other people who are not fluent in other languages in which many books of goods ideas and knowledge are published. This is a welcome service. Although ...
  • Mujahid Hilal, M. I. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    The objectives of the study is to explore the effect of relationship quality on the customer loyalty among banking customers and to identify the factors that mostly influence on the customer loyalty among banking customers. ...
  • Queenmary, X. M.; Shivany, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Seasonal marketing strategies are aimed to increase the seasonal marketing sales. Retailers expects that seasonal promotions encourage more customers and recurrence purchases. Retailers practice variety of seasonal ...
  • Mufeeth, M. M.; Mubarak, A. N. M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Background music has been used to improve customer behavior by improving emotional and behavioral characteristics. The present research examines the effects of music tempo of two language songs on customer shopping ...
  • Mania, M.; Nedumaran, G. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    The development in the populace and the futures in the twentieth century has expanded the use of natural nourishment items. Customers' mindfulness is worried to item attributes investigation and acknowledgment by buyers. ...
  • Patabandige, G. M. J. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Drone usage in journalism is becoming popular in the world. The usage of drones in journalism is surrounded with its own advantages and disadvantages. Hence as an attempt to gain a depth of understanding usage of drones ...
  • Nusrath Banu, M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Social media plays a vital role in this modern era. Social media is widely used by children – elders, all types of officers, workers, students, teachers, lecturers and researchers. There are some kind of social media prevailed ...
  • Wickramaarachchi, W. A. S. S.; Madhusanka, K. T. G. P. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Small and medium-sized enterprises (SMEs) are playing vital role in any present society. Actually, it can be identified as the backbone of economic growth of any economy. In Sri Lanka over 85 percent of businesses are ...
  • Ganesan, S.; Gopalsamy, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Technological trends behind logistics operations have progressed substantially in the past few years, from traditional logistics to mass use of e-logistics. This transformation is essential to the competitiveness of ...
  • Ahamed Sabani, Mohamed Jamaldeen; Krishnamoorthy, Janarthanan (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Modern network system facing challenges in securing network infrastructure. Cybercrime has been becoming challenge to the security filed cause of increasing growth of internet usage. One of the most significant threats ...
  • Nihla, M. I. F.; Shafana, A. R. F. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Sequences of revolutions and disruptions in medical learning and health care coupled with Information Technology have motivated and triggered the usage of big data which in turn has impacted health care too as many other ...
  • Mudiyanselage, Ruwan Priyalal Wijerathna Herath; Hettiarachchi, Kumudu Hiranthika (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Sri Lanka is one of the world famous tourism destination and also a country with a rich and proud history. Although many tourist destinations have been created in Monaragala, Sri Lanka which has many historical heritage ...
  • Harshani, A. A. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Since ancient times man has used to lead a nomadic life. They wandered from place to place looking for food, shelter and then for trade or war. Later man used to lead a settled life. But man continued to travel for pleasure, ...
  • Jamaldeen, Athambawa; Chatterjee, Shankar; Paramasivan, G. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Tourism is a sector which sustains and facilitates without creating any type of pollution. All the countries in the world irrespective of developed or developing have been giving importance to tourism. Global tourism is ...
  • Harshani, A. A. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Nuwara Eliya is one of the Sri Lanka’s hill City. That attracts most number of tourists. Its climate is considered one of the best climates in the world ranking third only to Switzerland’s and California’s. The town plays ...
  • Lekha, D.; Alphonsa, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    A written language is superior to one merely spoken. It is because when former has greater fixity and progressiveness than the latter. The presence of characters in an idiom, gives it a district and characteristic shape. The ...
  • Kalarani, C.; Alphonsa, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    The Print Media played an important role in improving the status of women. The twentieth century appropriately has been called as the age of the "Development of Print Media. The official organ of the Women's Indian ...
  • Piyathissa, Dilrukshi; Ratnayake, Hashan (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Currently, the intention of use social media is drastically different from the use of social media in past. In 2015 Sri Lankan presidential election, a large-scale political communication campaign was conducted through ...
  • Razeeth, Suhail; Kariapper, R. K. A. R.; Pirapuraj, P.; Nafrees, A. C. M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    The tourism is the practice of individuals travelling to specific places form their native place for leisure, business, education, medication or any other purposes. Although Smart devices and wearable devices used in ...
  • Fernando, A. G. N. K.; Danthanarayana, C. P. (Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019-11-25)
    Effective Supply Chain Management (SCM) has become an important tool of improving Organizational Performance (OP) and gaining competitive advantage. This study conceptualizes and develops five SCM dimensions; strategic ...

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