Browsing "Research Articles" by Author Hilal, M. I. M.

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Showing results 1 to 14 of 14
Issue DateTitleAuthor(s)
2019-09The effects of services marketing mix elements on brand equity and customer response to tourists hotels in the east coast of Sri Lanka.Hilal, M. I. M.
2019-09-28Empirically mapping the image and personality of Sri Lanka as a tourist destinationHilal, M. I. M.; Gunapalan, S.
2019-09Factors making up word of mouth and brand equity: a study among fashion clothing stores’ customers.Hilal, M. I. M.
2019-02-24Impact of brand quality, brand personality, and brand image of Pasikuda as a destination on the tourist satisfactionHilal, M. I. M.
2018-09-14The impact of service quality on customer satisfaction with regard to divisional secretariatsHilal, M. I. M.
2019-02Impact of social media marketing efforts on destination's brand equity: a study among international tourists arriving to Sri LankaHilal, M. I. M.
2018-09-01Impact of social media marketing on purchase intention: creation of brand equity for Sri Lankan brandsHilal, M. I. M.
2018-12-13Internal marketing practices and employees work attitudes: an empirical examination in the banking industry in Sri LankaHilal, M. I. M.
2019-03Market orientation and innovation capabilities: does it impact the performance of small businesses?Hilal, M. I. M.
2019-10-10A nexus between the elements of brand equity and its creation: evidence from the telecommunication industry of Sri LankaHilal, M. I. M.
2018Review of drivers of marketing oriented social entrepreneurship in Sri Lanka and need for adopting marketing capabilitiesHilal, M. I. M.
2018-08-24The role of Facebook in creating E-wom and purchase intention in FMCG brand marketing in Sri LankaHilal, M. I. M.
2018-06Service quality and customer satisfaction: a study among of secretariats’ customers in Ampara districtHilal, M. I. M.
2019-09-28Tourism service quality and tourist re-visit intention to Sri Lanka: a mediating role of brand image.Hilal, M. I. M.; Mubarak, K. M.