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Issue Date
Title
Author(s)
2018
Determinants of customer based brand equity of credit cards issued by the licensed commercial banks in Sri Lanka
Shameem, A.L.M.A.
;
Jayasinghe, J.K.P.S.K.
2019-10-10
A nexus between the elements of brand equity and its creation: evidence from the telecommunication industry of Sri Lanka
Hilal, M. I. M.
2018-09-01
Impact of social media marketing on purchase intention: creation of brand equity for Sri Lankan brands
Hilal, M. I. M.
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Author
2
Hilal, M. I. M.
1
Jayasinghe, J.K.P.S.K.
1
Shameem, A.L.M.A.
Subject
2
Brand equity
2
Brand loyalty
1
Brand association
1
Brand image
1
Brand knowledge
1
Customer based brand equity
1
Perceived quality
1
Social media marketing
1
Sri Lanka
1
Telecommunication
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Date issued
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2018
1
2019
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