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E-Repository - South Eastern University of Sri Lanka
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Issue Date
Title
Author(s)
2019-02-24
Impact of brand quality, brand personality, and brand image of Pasikuda as a destination on the tourist satisfaction
Hilal, M. I. M.
2019-09-28
Empirically mapping the image and personality of Sri Lanka as a tourist destination
Hilal, M. I. M.
;
Gunapalan, S.
2018-09-01
Impact of social media marketing on purchase intention: creation of brand equity for Sri Lankan brands
Hilal, M. I. M.
2017
Role of word-of-mouth within the CBBE components and brand loyalty of Arugum Bay as tourist destination: a study among local tourists
Hilal, Mohamed Ismail Mujahid
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Author
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Hilal, M. I. M.
1
Gunapalan, S.
1
Hilal, Mohamed Ismail Mujahid
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2
Brand equity
2
Brand personality
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Arugum Bay
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Brand awareness
1
Brand quality
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Brand salience
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Destination branding
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Destination marketing
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Social media marketing
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