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E-Repository - South Eastern University of Sri Lanka
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SEUSL Conferences
SEUSL International Symposium
6th International Symposium - 2016
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Issue Date
Title
Author(s)
2016-12-20
Effect of consumer based brand equity on purchase intention of the crisis brand: moderating role of peer recommendation
Samaraweera, G.C.
2016-12-20
Effect of age and gender on consumer preference for physical attributes of rice
Senarath, S.A.M.H.
;
Samaraweera, G.C.
;
Hafeel, R.
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Author
1
Hafeel, R.
1
Senarath, S.A.M.H.
Subject
1
Consumer based brand equity
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Consumer preference
1
Degree of milling
1
Peers recommendation
1
Product harm crisis
1
Purchase intention
1
Rice grain size
1
Rice pericarp color
Date issued
2
2016
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