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E-Repository - South Eastern University of Sri Lanka
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Issue Date
Title
Author(s)
2015
Generic competitive strategy and customer retention: a study of the supermarkets in vavuniya district
Pushpanathan, A
;
Ragulan, N
2015
Impact of marketing strategy on customer retention in handloom industry
Ismail, M.B.M
;
Safrana, M.J
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Author
1
Ismail, M.B.M
1
Pushpanathan, A
1
Ragulan, N
1
Safrana, M.J
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Cost-Leadership
1
Differentiation
1
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1
Handloom Industry
1
Marketing Strategy
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2015
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