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E-Repository - South Eastern University of Sri Lanka
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Issue Date
Title
Author(s)
2016-12-20
Effect of consumer based brand equity on purchase intention of the crisis brand: moderating role of peer recommendation
Samaraweera, G.C.
2016-12-20
Effect of age and gender on consumer preference for physical attributes of rice
Senarath, S.A.M.H.
;
Samaraweera, G.C.
;
Hafeel, R.
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1
Hafeel, R.
1
Senarath, S.A.M.H.
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Consumer based brand equity
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Consumer preference
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Degree of milling
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Peers recommendation
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Product harm crisis
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Purchase intention
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Rice grain size
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Rice pericarp color
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