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Browsing 1st International Symposium - 2011 by Subject "Insurance Purchase, Indicators, Family Decision Maker."

Browsing 1st International Symposium - 2011 by Subject "Insurance Purchase, Indicators, Family Decision Maker."

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  • Sanjeewa Weedige, S (South Eastern University of Sri Lanka, 2011-04-19)
    Consumers spend substantial sum of money on insurance and a key question facing insurance marketer is who in the family makes the insurance purchase decision. The answer to this question would be informative in the design ...

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